SEO for a handful of local plumbing companies

How it works

Step by step

1. 1Learn Google Business Profile inside-out: primary and secondary categories, service areas, service list, product carousel, Q&A, posting cadence, and review-response templates.
2. 2Learn the 3 tools you'll live in: Google Business Profile, Local Falcon (rank tracking), and BrightLocal or Whitespark (citations).
3. 3Pick a city where you know the plumber landscape and count how many use Angi vs. rank organically. Underdeveloped markets are where quick wins happen.
4. 4Sign one plumber on a 'pay only if you rank in top-3 for [service] near [city]' basis for the first 90 days. Cap upside at $3k/mo to keep it fair.
5. 5Audit their existing profile: NAP consistency across the top 40 citation sites, missing categories, thin service descriptions, unclaimed profile edits.
6. 6Build citations methodically: YellowPages, BBB, Angi, Nextdoor, HomeAdvisor, Yelp, chamber of commerce, local plumber directories. Same NAP everywhere.
7. 7Design a review-request flow: text after every service call with a one-tap Google review link. Target 4-6 new reviews per month, always responded to within 48 hours.
8. 8Publish 20 local service pages on their site: '/emergency-plumber-[neighborhood]', '/water-heater-repair-[city]', etc. Real photos, real testimonials, no thin content.
9. 9Report monthly with a one-page PDF: rank changes for 10 tracked keywords, GBP call/direction counts, reviews gained. Owners read pictures, not paragraphs.
10. 10Convert the win into a case study and use it verbatim to close the next 2 clients at a $2k/mo retainer. Cap at 3-4 clients per metro to stay defensible.

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