Ghostwriting LinkedIn posts for B2B founders

How it works

Step by step

1. 1Pick one industry you can write about credibly: fintech, HR tech, dev tools, healthcare SaaS, climate. Narrow specialization commands 2-3x the rate of 'general' ghostwriting.
2. 2Study 20 top founder accounts in that industry. Save the top-performing posts and reverse-engineer the hooks, structures, and voice patterns.
3. 3Find one founder with a small following (2-5k) and clear ambition. Offer a 60-day paid pilot at a steep discount ($1k/month) in exchange for a public case study.
4. 4Onboarding: 90-minute recorded intake covering their opinions, war stories, pet peeves, non-negotiables. This is your source material for months.
5. 5Set a weekly cadence: Monday 30-min call to capture ideas, drafts posted to a shared doc by Thursday, founder edits by Friday, publish 4 posts/week.
6. 6Track baseline metrics before starting: followers, average impressions, average engagement rate. You need before-and-after numbers for the case study.
7. 7Ship 4 posts per week for 8 weeks. Vary formats: personal story, opinion, contrarian take, framework, small tactical guide. Never publish without founder approval.
8. 8At day 60, publish the case study anonymized if needed: '3.2x follower growth, 4x impressions, 12 inbound sales calls'. This is your entire marketing funnel.
9. 9Raise the retainer to $2k/month for the next client, $2.5k after 3 case studies, $3-4k once you're booked 3 months out.
10. 10Cap yourself at 4-5 clients. Beyond that, voice-matching quality drops and you'll start sounding like yourself in every account.

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